Dear Aerozone Friends – We hope this message finds you in good spirits.
I would like to share some fun developments with Aerozone Alliance. An area that has been several months in making for us is refinement of our organizational brand positioning.
We needed to answer some key questions such as: Who are we? Who are we here to serve? What problems are we trying to solve? How do we effectively speak with our critical stakeholders?
The effort began in 2023, when we partnered with Jackie Bebenroth’s team at Muse. The team did an exceptional job of engaging our various public, private, and philanthropic stakeholders and gathered critical insights. They then created a clear brand value position for the place, “The Aerozone,” and separately the community that helps nurture the physical place, “Aerozone Alliance.”
With a clear value proposition articulated and a branding strategy established, we then partnered with the incredibly talented digital communications specialist Erin Vokes of Vaux. She has helped us develop several key communication assets. In March we finalized our 2023 Annual Report, and now we are excited to announce the launch of our new website.
Our number 1 priority through the website is to aggressively drive growth of local businesses and to attract space, aviation, advanced manufacturing, and logistics and distribution companies to the Aerozone. We hope to do this by unlocking the untapped potential in our boundless local assets.
So how did we do? Please drop us a note and tell us if we hit the mark or let us know how we can be more effective.
